Travis Scott Cactus Jack

TRAVIS SCOTT NIKE, THE CACTUS JACK COLLAB

THE STORY OF RAPPER TRAVIS SCOTT

Travis Scott was born in 1992 in Houston, capital of Texas in the United States. With a grandfather who was a jazz composer and a father who was a musician, young Travis developed a passion for music very early on. He learned to play the drums and the piano before later turning to electronic music. From Björk to the Sex Pistols, he quickly opened up to various influences. Travis started rapping at the age of 16, following in the footsteps of his idols Kid Cudi and Kanye West. Following this, Jacques Webster, his real name, took the pseudonym of Travis Scott in reference to his favorite uncle. After two years of study, he left university to devote himself solely to his passion. A risky bet which will bear fruit since in 2012, he was discovered by the rapper TI who launched his career.

CACTUS JACK’S JOURNEY: FROM SPARK TO FLAME

Young artist, Travis Scott quickly comes out of the shadows thanks to TI and his label. After a few first songs, the young Texan was contacted by a certain Kanye West. Becoming his mentor, Yeezus helped him produce his debut EP "Owl Pharaoh " in 2013. He then released another mixtape in 2014 "Days Before Rodeo " . Thanks to these mixtapes, the media and insiders discovered this new talent who is already shaping up to be one of the future stars of urban music. This time it's under the label "GOOD MUSIC " from the rapper/producer/designer from Chicago that Travis released his first studio album in 2015: “ Rodeo ” .
With his soaring and energetic style, mixing electronic influences, gimmicks and catchy melodies, his album quickly achieved critical and commercial success. Travis Scott positions himself as one of the headliners of music, and is given the status of new leader of the rap movement. Liking to play with codes, the artist gave himself numerous nicknames during his career. The best known being " La Flame ", taken from an American urban expression symbolizing an energetic and uncontrollable atmosphere. " Cactus Jack " is also often used by the rapper. A direct reference to his first name Jacques, it is also a nod to his Texan origins and to the villain of Hal Needham's parody western released in 1979.
In 2016, the artist from Houston unveiled his second album "Birds in The Trap Sing McKnight" which will establish his position as the prince of trap. Several solo and collaborative projects followed, including one with Quavo from the group Migos. But it is in 2018 that “La Flame” will completely emancipate himself and take the crown of the new king of rap. After a powerful media and marketing campaign, released his highly anticipated third album "ASTROWORLD", inscribing his name in culture for eternity.

TRAVIS SCOTT X NIKE: BEYOND US RAP

Fashion lover, Travis Scott stands out beyond music for his style and his taste for beautiful pieces. Trendsetter, the 26-year-old young man is a true lover of luxury and “luxury fashion”. He made his first collaboration in 2017 with the Helmut Lang brand. Of Louis Vuitton through the numerous streetwear brands, "La Flame" is at the heart of the trend, cultivating its own visual identity. He also models for many brands. Passionate about sneakers, he is one of the first to wear a pair Yeezy when announcing their release. He collaborated for the very first time with Nike on a pair of Air Force 1s in 2017, which he reissued in a Sail version in 2018 which preceded the famous Jordan 1 .

NIKE TRAVIS SCOTT JORDAN

Also a big fan of the brand Air Jordan , he reworks the Air Jordan Trunner LX model in his image. The few copies of this pair will be exclusively intended for personal use and will not be released in stores.
Today one of the most sought-after pairs on the market, it continues with other models. It mainly presents silhouettes from the Jumpman brand:

- In 2018, the Air Jordan 4 “Cactus Jack” and its electric blue upper. The pair is also available in several other “Friends and Family” versions: Purpe, Gray and Nike Air.

- In 2019, the Air Jordan 1 Travis Scott “Cactus Jack” with its taupe-colored base and inverted swoosh. Teased on social networks, the model was released in small quantities on the evening of the Grammys ceremony in February. It was made public a few weeks later, at the same time as a streetwear collection.
We note that an Air Jordan 33 NRG “Army Olive” has also been available since February. Many other models are to be expected in the future: a Jordan 6 should normally see the light of day, two new Jordan 1s and a new version of the Nike Air Force 1. The future of the child prodigy from Houston, for whom he was named ambassador of arts and education, looks bright. It is certain that Travis Scott aka Cactus Jack is destined to enter the pantheon of artists who have left an indelible mark in the history of music and fashion.