Collection: Nike Air Max


There Air Max is one of the silhouettes that have marked the history of sneakers forever. Designed in 1987 by Tinker Hatfield , famous creator of the Air Jordan 3 , from the Air Jordan 4 along with many other classics, the pair are early adopters of the technology Nike AIR and is distinguished above all by its unique design revealing the air bubble inside its soles through a small window at the heel.
In order to design the avant-garde design of the Air Max 1 , Tinker Hatfield says he was inspired by the architecture of the Center Pompidou in Paris where he was staying at the time. The hits of the famous Beaubourg center will shed light on the brand's best-known designer swoosh . He then had the idea of ​​integrating air tubes like those making up the facade of the Pompidou center. Nike first unveils the model in a “ White/Varsity Red », sporting a palette of colors ranging from white, to gray to red. The most emblematic colorway, it has been reissued several times as part of the Air Max Day. Many other colors will subsequently be revealed by the Oregon brand. Following the success of this revolutionary and ahead of its time pair, Nike develops new editions, each more innovative than the last.


The will of the equipment manufacturer is simple, become more and more efficient while increasing the visibility of this “ bubble air ". This is how the collection welcomed many other silhouettes.

Air Max 90

There Air Max 90 sees the light of day in 1990 , a few years after the legendary Air Max 1. Unveiled with its color Infrared , this colorway is today considered one of the most legendary in the range. With numerous collaborations and ever more legendary colors, the Nike shoe is today one of the most essential silhouettes in the Air Max range.

Air Max 95

The Air Max 95 was designed by Sergio Lozano in 1995 , it draws its inspiration from human anatomy and more particularly from the rib cage . It's the first Air Max to have an Air unit that covers the front and rear of the foot. Its aggressive silhouette will be very appreciated by English burglars according to a study by the London police. It will be very popular with Japanese collectors with some of its colors exclusively available in Europe and the United States.

Air Max 97

There Air Max 97 arrives in stores in 1997 , seven years after the release of the Air Max 90. Originally designed as a running shoe, the Air Max 97 ultimately established itself as a lifestyle pair. Imagined by Christian Tresser , the pair stands out with a fully visible Air-Sole unit and a wavy design which adds to its charm. The main inspiration for the model is found in the aesthetics of Japanese high-speed trains which are the epitome of aerodynamics. It will experience dazzling success in Italy, particularly in Rome where it will be entitled to several special editions.

Air Max 98

For the Air Max 98 , it is Sergio Lozano who is in charge of this little sister of the 97. It takes the sole of the latter by adding a different upper. The 1998 release will be entitled to several collaborations, notably with the Supreme brand . Its OG color nicknamed Gundam refers to a Japanese anime about mecha battles, very popular in the 90s!

Air Max 720

For its part, the Air Max 720 is based on a much more imposing Air-Sole unit than previous editions. The emphasis is therefore placed on the practical side, mixing comfort and materials such as mesh or leather. It presents itself as an evolution of the Air Max 270 and is inspired by aerospace aesthetics!
With designs ranging from sober colors to more original and colorful, the Air Max is an essential pair of sneakers! With affordable resale prices on all sizes, these models are perfect for lifestyle use, whether you are a man or a woman!