Collection: Air Jordan 1 Mid

AIR JORDAN 1 MID, BETWEEN LEGACY AND EVOLUTION OF THE JUMPMAN

AIR JORDAN 1 MID: A STRONG HISTORY

A true symbol of hip-hop and sports culture, the history of Air Jordan 1 is as dense as that of the essential Air Force 1 . Popular with both amateurs and long-time enthusiasts , this pair is quite simply what we call a “must-have”. This sneaker, originally from basketball lessons, was created in 1985 by Peter Moore, the very famous designer also known for being the creator of the range Equipment from home Adidas. Made up of an architecture and design close to the Air Force 1, it is also the very first shoe to have been marketed by the brand Air Jordan co-created by Michael Jordan and Nike. Just like on the period model, we find the famous winged ball more commonly called " Jordan Wings " which served as a signature. In terms of performance, Nike's Air technology has been used in the sole since 1985 to provide maximum comfort and support as well as reinforced protection at the ankle level. For the record, the first version of this shoe named Bred was not allowed on the courts by the NBA. This did not respect the dress code of the championship. Michael Jordan therefore received a fine of $5,000 for each appearance with the Air Jordan 1 Low feet on the ground. Nike paid each of the fines and used this controversy to promote the model.

A NIKE AIR JORDAN 1 MID MODEL FOR MEN AND WOMEN DESIGNED FOR LIFESTYLE

Far from only having in common with the Air Jordan 1 Low its name, the Air Jordan 1 Mid, is directly inspired by it. Offered to the public to offer a different style and in continuity with the OG model, the Air Jordan 1 Mid uses the same leather construction and the same design but has a lower construction than its big sister, with a collar stopping halfway -ankle. Also a way for the Jumpman brand to expand its range, as is also the case with the Air Jordan 1 Low , this mid-cut model is both more aesthetic for some people and more practical depending on the pieces chosen to create an outfit that will match perfectly with it. It is rather a success for Jordan who has accomplished the challenge of transcribing all his history in different versions of the model, leaving a wide choice for Air Jordan 1 lovers according to their preferences, the seasons and their current mood. The prices of the silhouette also remain very attractive, which is not negligible given the democratization of the resale of pairs of rare sneakers such as the Air Jordan 11 !
Designed for both men and women, the unisex aspect of the model is also one of the main reasons for its success!

NIKE INNOVATES WITH SPECIAL EDITIONS AND REMARKABLE COLORS

Since the subject of the wide choice offered by Jordan has been broached, how can we not mention the multitude of colors offered? Going through rather sober and discreet versions as with the Air Jordan 1 Mid Wolf Gray or the Air Jordan 1 Mid White Light Smoke Gray but also by more daring and colorful silhouettes, like the Air Jordan 1 Mid To My First Coach , the Jumpman brand thinks about everyone's tastes. This silhouette was also able to quickly seize the codes of "street culture" to conquer the hearts of all generations thanks to some special editions and more than successful collaborations. We find in particular ever more original reinterpretations like the pack Fearless and its very successful Air Jordan 1 Maison Château Rouge , but also with the Air Jordan 1 Mid UNC which takes on the colors of the University of North Carolina where Michael Jordan played. This iconic Jordan Brand color will also be available on the very trendy Air Jordan 4 .
The brand at Jumpman will undoubtedly continue this momentum by impressing the community sneakers with new colors and special editions, to be found on Kickzmi!