Collection: Yeezy 500

YEEZY 500, A SNEAKER WITH A UNIQUE SILHOUETTE

THE CONSTRUCTION OF A MYTH

Inspired by the dad-shoe trend, Kanye West And Adidas released in 2017 the divisive silhouette of the Yeezy 500 !
A reference in the world of music, the multi-talented artist launches into the fashion sector and has a series of collaborations, each more popular than the last. He works in particular with brands like Nike and Louis Vuitton. It was in 2015, following numerous disagreements with Nike that Kanye West decides to create his own brand in partnership with Adidas: Yeezy .
The very young firm then launched several models the year of its foundation, the Yeezy Boost 750, the very first shoe quickly followed by the Yeezy Boost 350 in versions 1 and 2 then the Yeezy 950. Over time, the designer has established himself as one of the most influential personalities in the fashion sector. With pairs of sneakers coming out in ultra-limited editions, demand remains constant and fans are rushing to wear the latest Yeezy silhouettes!
More recently, it is the turn of futuristic silhouettes like the Yeezy Boost 380 or even slip-ons like Yeezy Slide who are coming to dynamite the sneaker market!

YEEZY 500: A SNEAKER WITH A DISRUPTIVE DESIGN

It is in this context that the Yeezy 500 model was born. In 2017, the trend is for chunky sneakers. Also called dad shoes, this fashion is that of sneakers and wide shoes from the 90s worn by American “dads”. Kanye West draws great inspiration from this wave to imagine the silhouettes of the Yeezy 700 and the 500, which will try to compete with Nike's flagship models. This new line of Yeezy 500 includes the color Blush , very first release. Quickly attracting the curiosity of fans, the designer then decided to decline the model and then revealed the next colors: Super Moon Yellow , Utility Black and more recently Salt .
Separating itself from the Boost sole specific to Adidas, this sneaker is intended to be wider and adopts a more original look. Criticized in its early days because of its very different design from the models currently on the market, the Yeezy 500 is today one of the most popular shoes among sneaker lovers, with colors often marked by their sobriety!

EQUIPPED WITH AN ADIPRENE SOLE

Adiprene is a technology which aims to improve the performance of athletes practicing running, a niche already well occupied by Nike. This technology is implemented under the heel, in order to absorb shocks generated by changes in support and stride. Often this technology is coupled with Adiprene+ which will allow you to be more stable and have a certain explosiveness, particularly very visible when playing basketball. So Kanye West and his label Yeezy remain true to their values ​​by bringing a touch of comfort to their silhouettes. This sole saw its use explode with the appearance of models basketball from collaborations with the famous Portland leader in particular Damian Lillard Or John Wall . More recently we have seen this sole integrated into the very latest Yeezy 700 V3 marking the revival of the model. In fact, this technology, which is less expensive than boost, makes it possible to offer comfortable models at much lower prices. You will have understood, Yeezy does not hesitate to use the latest innovations in order to combine design and comfort for its models.