New Balance 550

NEW BALANCE 550, THE RENEWAL OF A CLASSIC

NEW BALANCE 550 FOR WOMEN & MEN: ITS STORY

New Balance is created in 1906 by William J. Riley , a shoemaker from Boston which set itself the goal of helping people suffering from foot problems by developing orthopedic insoles that offered best support at the level of the arch of the foot. The brand became known internationally in the 1960s when it decided to enter the market of running shoes .
After having achieved success with racing models such as the New Balance 990 , the equipment manufacturer decides to tackle the terrain of basketball with the 550 in 1989 . This new silhouette b-ball fits into the classic sneaker designs of the 80s with a premium leather construction and rubber sole. Must wait 2020 so that vintage design enjoys a whole new success among the sneaker community, like the new New Balance 550 White Green .

TRENDY COLLABORATIONS FOR THIS SNEAKERS

In full renewal during the year 2020, New Balance decides to relaunch its model retro through a collaboration with the label Aimé Léon Dore by Teddy Santis on the pack Oxford Basketball within the collection Uniform Program . The New York designer reworks the silhouette by giving it a beige treatment on the sole and laces, giving it an aged look that will appeal to all sports enthusiasts. sneakers . The collaboration will experience resounding success in the sneaker sphere and will be renewed on the brand's most emblematic models such as the New Balance 991 to design Made in the UK .
In the same spirit, collaboration with the sports agent Rich Paul uses a color code similar to the cream tones and sky blue which gives it an appearance of luxurious relic frozen in time for a style that pays homage to its legacy from the 80s.

TOWARDS THE GENERALIZATION OF THE MODEL?

Are we going to experience a fate similar to the Nike Dunk Low ? This is one of the questions currently unanswered. Indeed, due to its adoption by the general public and its trendy side, the New Balance 550 could very well be available in multiple colors. New Balance could also choose to keep a certain form of exclusivity, as it is currently the guy with very low quantities, explaining sometimes very high resale prices.
By meeting the growing demand on New Balance 550 , the Boston brand could establish itself as a brand that can compete with Nike in sneakers and sneakers in general.
With the appearance of the two colors Syracuse And UNC , the firm still seems to want to draw inspiration from the most trendy colors of the moment, both for men and women. With the arrival of new models like the New Balance 2002R and the New Balance 327 , the American equipment manufacturer aims to conquer a younger audience but continues to offer special editions on its legendary models like the New Balance 992 .