Collection: Adidas

ADIDAS: AN EQUIPMENT MANUFACTURER FOCUSED ON SPORTS PERFORMANCE

Adidas is founded in 1949 in Germany by two brothers Adi And Rudolf Dassler . The company was first named "Dassler" before later becoming Adidas . Anecdotally Rudolf Dassler then stood on his own two feet to create his company, known as Puma . Understanding the need for performance in sports shoes is the main motivation of the two founders. Adidas began by producing sports shoes for football and bags, which remained the company's flagship products. One of the first stars to wear the brand's products is Jesse Owens who won four gold medals at the Olympic Games of Berlin in 1936 . Over the years, Adidas became more and more present during the Olympic Games, and managed to become the brand that sponsors the games in 2012 . Known worldwide as the " three stripes brand ", Adidas later went through a bad patch from which it got out by renewing its image and expanding its range of products. sneakers .

AT THE ORIGIN OF ONE OF THE GREATEST INNOVATIONS IN SNEAKERS: THE BOOST

Wishing to innovate and compete with technology Air developed at Nike , Adidas are developing what will become one of the most popular soles. In partnership with a laboratory specializing in the field, the German brand is developing the technology Boost . Much more advanced than the old sole EVA , this innovation is seen as a breakthrough in the history of the brand. This new technology is still used today with, for example, Yeezy Boost , created by Kanye West . Adidas eventually associated its name with younger, popular movements like hip-hop and began to establish itself in street culture. This is confirmed by the vast advertising campaign “ Adidas All In » of its fashion branch Adidas Originals called “ All Originals Represent ". In 2011 , the first episode of this campaign highlights stars like Lionel Messi or the rapper BOB .

The Adidas Originals trefoil logo, called the trefoil has quite a history itself. Used on all the brand's products until 1997 , he has been celebrating the brand's heritage ever since. Replaced by the Performance logo, the Adidas Originals logo is now reserved for clothing that reference to the years from 1940 to 1980 .

INFLUENTIAL ADIDAS AMBASSADORS: KANYE WEST, PHARRELL WILLIAMS

Today, with his numerous collaborations, such as with Kanye West for the brand Yeezy Or Pharrell Williams for the NMD Human Race , the German brand is one of the biggest names in streetwear and remains a brand choice for all sneaker lovers ! Indeed, the brand with the three stripes and Kanye West represent one of the most prolific collaborations of recent years. There are more than ten models revisited by the famous American rapper, stylist and designer. Arriving like a UFO, this collaboration has established itself as the style reference streetwear . But Adidas does not hesitate to venture into the world of haute couture with world-famous ambassadors and pioneers in this sector. We can note the collaboration with Yohji Yamamoto and his label Y3 which revisits the technologies of the German brand and all in the sobriety of the Japanese artist. Likewise, the very famous Belgian designer Raf Simons has also left his mark by signing a magnificent "dad shoes" with the Raf Simons Ozweego 2. Whether it is the world of haute couture, streetwear or rap, Adidas always manages to identify the cultural codes of sneakers and streetwear by offering us comfortable models with a lifestyle style.

ADIDAS SAMBA, ADIDAS GAZELLE AND ADIDAS FORUM SNEAKERS: THE GREAT RETURN OF RETRO DESIGNS

Thanks to the trend Blokecore , the timeless Adidas shoes designed for football like Samba and the Gazelle , are making their comeback, accompanied by the adidas Originals trefoil logo perpetuating the tradition of the German brand. At the origins of the movement: the British football culture of the 70s, 80s and 90s which will experience a resurgence of popularity during the 2022 World Cup but also through multiple collaborations with entities such as Gucci , Human Made by Pharrell Williams , Sporty and Rich by Emily Oberg and Kith by Ronnie Fieg .

Adidas Campus

A descendant of the adidas Tournament designed for basketball, the Adidas Campus first found success with the hip-hop and streetwear scene. But it was subsequently especially among skaters that this silhouette, designed in soft suede and accompanied by the Three Stripes in leather, caused the most sensation. Today, it fits perfectly into the Y2K trend and goes wonderfully with all 2000s looks.

Adidas Gazelle

Iconic adidas model, the Adidas Gazelle has gone through the years as a star of the German brand's catalog since its creation in 1968. Designed to help high-level athletes achieve their goals, it is today at the top of Adidas' most popular models, its leather upper suede and its leather details have become iconic. To wear everywhere, and on all occasions.

Adidas Handball Spezial

Launched in 1979 for handball players, the Adidas Spezial has become a must-have in sneaker culture. Its suede upper and rubber sole give it a timeless retro look that makes it one of the trendiest products of the moment.

Adidas Samba

The A didas Samba is a timeless sneaker that fits into the football culture of the brand with the three stripes. Featuring a full-grain leather upper, the Samba offers a stylish blend of comfort and durability . This iconic sneaker embodies adidas' sporting heritage with its distinctive details such as the iconic three stripes and rubber outsole. To pay even more homage to football, the German firm has even declined its timeless piece in the colors of clubs it sponsors such as Arsenal , Manchester United and Juventus Turin .

Perfect for a day in the city or on the pitch, the adidas Samba combines style and functionality. Available in a variety of colors, it allows you to assert your style according to your desires of the moment. Its classic design has stood the test of time, making the Samba a must-have choice for all sneaker fans and fashion lovers.

With the Samba, add a retro touch to your wardrobe. Its rich history and timeless aesthetic make this silhouette timeless, combining tradition and modernity.

Adidas Stan Smith

Created in 1964, the Stan Smith is undoubtedly the most iconic model of the three-striped brand. Its perforated white leather upper combines comfort and durability. The one that today is a lifestyle wardrobe essential was originally just a performance model created around a collaboration between tennis player Stan Smith and Adidas. Today, the adidas Originals trefoil logo accompanies him on all his adventures to highlight the brand's heritage.

Adidas Superstar sneakers

Created in 1969, the Superstar is the first basketball shoe to have a full-grain leather upper for optimal comfort and resistance. This low version of the Adidas Pro Model fascinates thanks to its solid rubber toebox nicknamed the shell-toe! It was popularized by Run-DMC's hit "My Adidas" in 1986. The white sneaker then became the standard of street culture and basketball of the 80s, particularly with legendary players like Kareem Abdul-Jabbar. To wear an Adidas Superstar, nothing better than a retro Originals tracksuit for an 80s Hip-Hop look.