The story of Air Jordan begins in1984whenNikeoffers toMichael Jordan , the young basketball prodigy, a partnership contract and gives him the freedom to design his own shoe. For the little anecdote, before the approach of the Boston equipment manufacturer , the player wanted to be sponsored by the brandConverse . He also wore the modelChuck Taylor 70 . The star brand judged the player as not “promising” enough so he turned to the three-striped brand,Adidas . The basketball player was not convinced by their proposal.Nikehas therefore worked extra hard by offering a great financial offer of$2.5 million over 5 years , oneclothing line in his imageand onepayment of royalties for each item sold .
THElimited edition sneakersAir Jordanare known for their advanced technology and foam cushioning. Popular sports shoe, fans of the brand are waiting for new models to add them to their collection. The popularity of theAir Jordancontinues to grow thanks to the numerous expected collaborations ( Off-White, Dior,... )
THE JORDAN 4, A NEW POPULAR SNEAKERS IN THE JORDAN RANGE
ThereAir Jordan 4is an iconic shoe from the Jordan brand, launched in 1989. Designed byTinker Hatfield , theAJ4introduced many new features for the Jordan line, including an improved lacing system, a unitAir-Solevisible at the heel for better cushioning andsoleImproved rubber exterior for better grip. The Air Jordan 4 was also the firstJordan basketballto be marketed worldwide, which allowed the brand to gain popularity internationally. The Air Jordan 4 became famous after being worn by Michael Jordan in his game against the Cleveland Cavaliers in 1989, where he scored 69 points. It is now considered one of the most iconic Jordan shoes of all time and is still highly prized by collectors and fans.sneakers .
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