Air Jordan 4

AIR JORDAN 4, A CLASSIC BY JORDAN BRAND

THE AIR JORDAN 4, AN ICONIC MODEL

It is one of the Air Jordan the most prized by collectors and sneaker lovers, alongside the legendary Air Jordan 1 . This model has acquired essential status over the years to the point of becoming a reference of its kind! Unlike the first model in the range, it does not have a higher or lower version as we can see with the Air Jordan 1 Mid and her big sister, Air Jordan 1 High .
After the great critical and commercial success of the silhouette of the Air Jordan 3 , The brand at Jumpman looking for a new hit. Taking up the same team at the origin of the small revolution that was the AJ3, Tinker Hatfield and Nike/Jordan imagined the Air Jordan 4 or Air Jordan IV model in 1989. The pair was directly designed from the needs of Michael Jordan in the field. Indeed, at the height of his career, the “ GOAT” wanted to go even further. The AJ4's aerodynamic design and composition are the result of the need for "His Airness" performance. Flexibility, ventilation, freedom of movement and comfort are the key words of Hatfield's creative desire.

A ROBUST SNEAKER WITH PREMIUM MATERIALS

The pair therefore displays a nubuck leather upper combined with mesh, a first at the time! Plastic parts also hold the ankle and heel to reinforce the safety and support of the foot. We find the Jumpman logo, which appeared on the Jordan 3, with the inscription “ Flight » which is added to the visual. At the top of his art, it was with his Jordan IV that number 23 of the Bulls finished as the NBA's top scorer for the third consecutive year. The pair will also become legendary thanks to the famous “The Shot”, the shot on Craig Ehlo during the 1989 Playoffs.
The Air Jordan 4 will also establish itself on the street and in culture thanks to the director Spike Lee , who would cast the pair in several of his films. It is one of the shoes that have marked cinema, like the Air Jordan 11 in the film "He Got Game" with Denzel Washington. He will also produce a series of advertisements in collaboration with Nike for the model, confirming its status as a legendary sneaker once and for all.

REVISITED WITH NEW COLLABORATIONS

To amplify its influence, this sneaker can also count on its collaborations, each one stronger than the other. Among them is the collaboration with the world-famous artist Kaws . The New York street artist once again brings his signature touch by enhancing this model. We find gray suede inserts, the signature of the famous XX by Kaws on the heel and a magnificent translucent Glow in The Dark sole to complete this jewel. In the collaborations that have marked this silhouette we can highlight the magnificent work of the American denim brand Levi's and its pack Black and White . Entirely in denim, this sneaker offers infinite customization possibilities, let the wear of the jeans do the work or arm yourself with a scissor and personalize it as you wish. Finally in the most recent collaborations, the most influential rapper of the moment Travis Scott offers us its “Astroworld” version with an electric blue colorway. We find a translucent sole, and the famous Jack cactus logo on the heel, making this pair a hit of the last 10 years.