Yeezy

YEEZY, THE STORY OF THE KANYE WEST x ADIDAS PARTNERSHIP

THE RICH COURSE OF KANYE WEST

Always wanting to create products under his own name, Kanye West begins its rise by creating the Pastelle brand. The American artist then collaborated with several streetwear brands such as Bape and Nike .
Avant-garde and visionary to the end, Yes also partners with Louis Vuitton for a series of sneakers. Dissatisfied and frustrated by his various collaborations, it is in 2015 that he crosses paths with the sports equipment manufacturer Adidas , ready to offer the creation of a common entity in the manner of Nike And Jordan . From this meeting was born the Yeezy brand, founded alongside Virgil Abloh , who will also launch his own brand Off-White and became artistic director of the Louis Vuitton house of 2018 has 2021 , until his unfortunate death from cancer at the end of November.

ADIDAS x YEEZY, HISTORICAL MODELS

There Yeezy 750 then becomes the first piece in the Yeezy catalog. Strongly resembling the Nike Air Yeezy II , a model from its previous partnership with Nike, was released in an extremely limited edition, created a buzz and quickly attracted crowds. Building on this first success, Kanye West does it again and unveils the model that will be the most popular and popular of his entire career as a footwear designer, the Yeezy Boost 350 . With his futuristic design , aerodynamic and its many colors ranging from the most sober to the most flashy, this pair very quickly established itself as one of the most fashionable silhouettes of recent years.
It greatly contributes to popularizing and democratizing the system of limited edition sneakers that we know today with hand-picked retailers as well as a drawing system to win the right to purchase. Other more avant-garde models, ranging from Yeezy Slide to the Yeezy Foam RNNR will strengthen Ye's pioneering position in sneaker culture.

BOOST AND PRIMEKNIT TECHNOLOGY

Kanye West places a lot of importance on the finishes and materials used in the design of his silhouettes. Playing on the suede , mesh or even the 3M reflective fabrics , he does not hesitate to combine materials together. But what represents and symbolizes the flagship Yeezy model is the technology that accompanies the 350 . Adidas Boost technology was born from the collaboration between the team Adidas Innovation Team and chemists from the group BASF . They are able to revolutionize the sneaker and running market with a midsole made up of mini-particles to absorb shock while redistributing energy in the stride. The Yeezy therefore becomes the ambassador of Boost, thus opening its influence to the whole world.
Obviously, the price has been adjusted in accordance with this technical level. For the Yeezy 350 V2 , using technology Boost , the retail price is placed at 220€ , which makes it significantly more expensive than a sneaker like the Air Jordan 1 . For the Yeezy 700 , we find retail prices ranging from 240€ has 300€ .
But what makes this iconic shoe comfortable is also its Primeknit fabric. It is characterized by a very flexible and very resistant weave taking the form of a seamless slipper. Once again, this technology designed primarily for running will combine with the influence of Yeezy to bring Adidas Lifestyle silhouettes back to the forefront. We can see in particular the Adiprene technology, offering great comfort, on the sole of the Yeezy 700 V3 or the Yeezy 500 . Also note the change in the materials used on the Yeezy Slide with foam EVA which guarantees unparalleled comfort. For a perfect sneaker for both men and women, comfortable and with a real dimension of innovation in its design, Yeezy is the perfect choice.