Collection: Yeezy 350

YEEZY BOOST 350 V2, MORE THAN A PAIR OF SNEAKERS, AN ICON

THE ASCENSION OF KANYE WEST IN FASHION

Rapper, producer, designer, great lover of fashion and art, Kanye West is what you could call a complete artist. Always wanting to create products under his own name, he began his rise by collaborating with more or less success with several streetwear brands: Bape or Nike For example. Avant-garde to the end, he also joined forces with Louis Vuitton on a series of sneakers. We take note that Virgil Abloh , current artistic director of the Parisian fashion house, is none other than the former right-hand man of the American rapper. Dissatisfied and frustrated by these different collaborations, it was in 2015 that he crossed paths with the sports equipment manufacturer Adidas , ready to offer him not a simple collaboration but the creation of a common entity in the manner of Nike and Jordan. From this meeting the brand was born Yeezy , now essential in the world of streetwear and sneakers.

YEEZY 350 & YEEZY 750, THE BEGINNING OF SUCCESS

This in-depth collaboration first brings to life the silhouette of the Yeezy 750 . Strongly resembling the Nike Air Yeezy II, sneakers from the previous partnership with Nike, the model released in an extremely limited edition created a buzz and quickly unleashed the crowds. Building on his first success, Ye, as the rapper likes to be called, does it again and unveils the model that will be the most popular and popular of his entire career as a footwear designer, the Yeezy Boost 350 .

With its futuristic and aerodynamic design, the pair quickly established itself as the essential silhouette of recent years. It greatly contributes to popularizing and democratizing the system of limited edition sneakers that we know today with hand-picked retailers as well as a drawing system to win the right to buy your version of the model.

Adidas and Kanye West have relied heavily on silhouettes like the very futuristic Yeezy Boost 380 , but also on shoes with a dad shoe look like the Yeezy 500 , or even the Yeezy 700 . More recently, however, the duo's attention seems to be focused on models described as slip-ons, such as the very popular Yeezy Slide or the Yeezy Foam RNNR!

YEEZY BOOST 350 V2, THE COMPLETION

Subsequently, in 2016, Kanye West unveils a second edition. Updated and modernized, the silhouette retains overall the same lines as its previous version. Soberly named Yeezy Boost 350 V2 , the architecture of the pair is slightly re-imagined, wider, with more curves, more generous in short. This sneaker drives the point home even further and the pair establishes itself as the most popular limited edition model ever released. With a design just as avant-garde as the previous version, it consists of a Primeknit slipper base resting on a sole equipped with Adidas Boost technology. Since its release, the Yeezy 350 V2 has been available in numerous colors: Zebra , Beluga , Bred , Triple White ...

Considered a visionary by all of his colleagues, Kanye West is today one of the most influential creators in the world. Each new release is an event! New reference among fashion and sneaker lovers, already a classic despite its recent release, you will be impossible to miss the silhouette of the Yeezy 350 V2 , already widely adopted by an ever-growing audience.

HOW ARE THE YEEZY BOOST 350 V2 SIZE?

As for the Yeezy 350 , we advise on each model to take half a size larger than your usual size. For example, if you are a size 40 EU, we advise you to opt for a 40 2/3 EU! The forefoot can often be slightly compressed by the Primeknit, which is why we recommend a half size larger. This allows you to enjoy comfort and that “slipper” aspect so appreciated by Yeezy fans!