Collection: New Balance

NEW BALANCE, AN AMERICAN SUCCESS

THE HISTORY OF THE BRAND: A GUARANTEE OF QUALITY AND COMFORT

New Balance , one of the very first sneaker brands, was born in Massachusetts in 1906 well before Puma, Nike or even Adidas, under the exact name of The New Balance Arch Company . Shoemaker by trade, William J. Riley , the creator of the brand, aims to help people suffering from foot problems. New Balance's first activity therefore lay in the development of shoes with orthopedic insoles designed to provide better support for the arch of the foot. For the record, the name “New Balance” was directly inspired by the appearance of chicken feet. By observing his last ones, William Riley realized that their 3 points of support offered a perfect balance of balance and distribution of force, which was greatly useful to him in the creation of his orthopedic insoles.

The custom manufacturing applied to the famous orthopedic insoles was naturally reflected in the development of the brand's future shoes. This is why particular attention is paid to technologies soles. Always in the interest of comfort , different widths of foot are proposed according to the sizes available on certain models of sneakers . The materials, for their part, are often made from premium materials such as real pigskin leather and all of the pairs from the equipment manufacturer are handmade .

A NEW REFERENCE IN THE WORLD OF RUNNING

Subsequently, William Riley bequeathed his business to his daughter, an act which would take the American firm in a completely different direction. In fact, it is in 1961 that New Balance releases its first pair of running shoes: the New Balance Trackster , which will be the first performance model to be offered in multiple widths. The rise of sport and the democratization of running in the 60s are a real marketing opportunity for the brand which gradually begins to take a place in this sector, to abandon that of orthopedic insoles, but not completely. Indeed, by offering several widths to the New Balance Trackster, the brand positions itself as specialist of footwear and more particularly in the comfort of the latter, thanks to the legacy of William Riley and his in-depth knowledge of orthopedics.

In the years that followed, New Balance 's popularity was at its peak, notably thanks to the New York marathon. It will be on the feet of almost all its participants and will be known throughout the world.

NEW BALANCE 9060

Among the latest silhouettes imagined by the NB creative teams, the New Balance 9060 embodies the perfect fusion of style and performance. This sneaker has an upper generally shared between mesh and suede, but it draws its originality from its futuristic style offered by its thick REVlite sole. Quickly appreciated by fans of the Boston brand, the 9060 was at the center of collaborations with Bricks & Wood, Joe Freshgoods and Bodega.

NEW BALANCE 550

Originally released in 1989 , the New Balance 550 features a leather upper leather soft smooth and mesh perforated resting on a rubber sole premium . The silhouette was originally intended for the courts of basketball but it fails to impose itself in the face of models of sneakers competition such as the Air Jordan 4 which appealed more to players of the time. Must wait 2020 and the collaboration with the label Aimé Léon Dore of Teddy Santis so that the retro model finds its audience. Accessible, qualitative and comfortable, the vintage silhouette multiplies the successful iterations like the colors Red And Green .

New Balance 1906R

A silhouette created in 2009, the NB 1906 made its return in 2022 in a revisited version in line with one of the most trendy pairs of the moment, the 2002R. The New Balance 1906R is adorned with a mesh base, accompanied by leather details and TPU inserts which give it resistance. All forming a set that is both retro and futuristic and makes a difference. Trendy, this model was also the result of a collaboration with GANNI, Aimé Leon Dore, thisisneverthat and Auralee.

NEW BALANCE 2002R

There New Balance 2002R , originally released in 2010 , was a pair of shoes exclusively Made In USA. Unveiled via exclusive drops, the lowtop presented itself as the perfect mix between luxury and running. But it was only 10 years later, in 2020 , that the model enjoys international success with the collaboration 2002R Peace Be The Journey from the American designer Salehe Bembury . Its materials premium , sound comfort and its affordable price instantly appeal to sneaker fans around the world. In 2021 , the Boston equipment manufacturer partners with the Chinese designer Yue Wu to create the Redefined Future pack, commonly known as Protection Pack which presents us with the colors Rain Cloud , Sea Salt And Phantom .

New Balance 530

A New Balance classic since its release in the early 90s, the New Balance 530 is one of the best-known pairs of the Boston brand. First designed for running, it was reinvented in 2015 with new materials, more modern and more resistant to meet current sneaker trends. It stands out for its simplicity and always effective colorways which make it the perfect pair for going to sports as well as for everyday life.

COLLABORATIONS REFLECTING THE BRAND’S STRONG VALUES

Through its history and its specialization for comfort and performance, New Balance conveys values ​​of excellence , quality and innovation . Today on the feet of athletes and streetwear lovers alike , New Balance has drawn on its running experience to open up to the sneaker market , particularly thanks to its various collaborations with different brands.

We note, for example, the recent sneakers in collaboration with the label JJJJound , the designer Joe Freshgoods or the New York brand, Aime Léon Dore . All these models are available for men and women on Kickzmi.

Unlike Nike or Adidas who rely on ambassadors to promote their models, New Balance is more focused on the sneaker itself, focusing on design and the technical specificities of the shoes. By combining the use of premium materials, successful mixes of colors and the adaptation of trends to its models, New Balance is today a brand anchored in the sneaker community: available for men and women!