Off White

NIKE OFF-WHITE BY VIRGIL ABLOH

THE CREATION OF THE OFF WHITE LABEL

The brand Off-White was created in 2013 by Virgil Abloh . A complete artist and polymath, Virgil Abloh is first and foremost an architect by training. After obtaining his degrees in architecture and civil engineering, he cut his teeth in music as a DJ within the collective Been Trill with Heron Preston And Matthew Williams , two other designers but also as artistic director of the albums Watch The Throne of Jay Z And Kanye West And My Beautiful Dark Twisted Fantasy . At the same time, he launched his first clothing brand called Pyrex Vision and subsequently becomes the right arm of Kanye West, whom he considers his mentor. The assistant therefore put together the entire launch of the brand Yeezy , and immediately unveils its concept store RSVP Gallery , halfway between a fashion boutique and an art gallery. He ended up devoting himself almost exclusively to fashion. At least during the time of the creation of his new brand Off-White in Milan . The Chicago designer will bring an innovative dimension to his new brand by combining streetwear and haute couture.

HALFWAY BETWEEN LUXURY AND STREETWEAR

Strongly inspired by its urban background, the brand streetwear displays influences luxury and arty. The emphasis is on the visuals, architecture and curves of his creations. He strives to highlight the exclusive and divisive aspect of his creations, inspired by the way the greatest luxury houses operate. Off-White is quickly establishing itself as the fashion reference and the new must-have brand for American stars. Thus technical and modern collections are born. Between classic streetwear pieces such as hoodies and t-shirts, Virgil Abloh does not hesitate to innovate in its silhouettes sneakers as with the Odsy . We thus find his signature and his universe. Experiencing great enthusiasm, the brand from Milan will gradually be invited to the fashion shows during the Fashion Week testifying to the talent of the American designer. Virgil Abloh will be rewarded for his work by being appointed by the big French house Louis Vuitton to the position of artistic director of the men's collections. A true personality of the fashion sphere, he is the symbol of the meeting of streetwear and haute couture.

NIKE OFF WHITE “THE TEN”: THE REVELATION

But it is his collaboration with Nike which changes, in 2017, the status of the creator and his brand. That year the two companies released a series of sneakers, called “ The Ten ". The collection focuses on 10 emblematic models of the Swoosh brand and is divided into two lines: Revealing and Ghosting. The 5 silhouettes of the Revealing collection are: one Air Jordan 1 , a Nike Air Max 90 , a Nike Air Presto, a Nike Air VaporMax and a Nike Blazer Mid. And the 5 from the Ghosting collection are: a Nike Air Max 97, a Nike Zoom Fly SP, a Nike Air Force 1 , a Nike React Hyperdunk 2017 and a Converse Chuck Taylor. He will completely rethink the brand's silhouettes swoosh with an approach unstructured . We are seeing new materials appear with transparent fabrics revealing all the details of each pair. And the famous red “ zip tie ” adds the final touch, the iconic signature of Virgil Abloh. Released in very small quantities, this collaboration completely unleashed sneaker fans. The two entities will then continue this collaboration for several years, revisiting one by one Nike's most emblematic models such as the Dunk Low with the “ The 50 ” collection!

HOW TO GET NIKE OFF WHITE?

Passed away on Sunday, November 28, 2021 at the age of 41, Virgil Abloh will be remembered as one of the most important and influential couturiers of his time. His latest collection " The 50 " embodied the designer's desire to make his products more accessible by organizing an exclusive access system on the 50 pairs designed for the application SNKRS . But the announcement of his death considerably influenced the resale market and had a strong impact on the prices of pairs which are becoming more and more coveted around the world. Given the increase in demand, it has become increasingly difficult to obtain a model Off-White . At the house of Kickzmi , we do our best to allow you to buy your rare and exclusive models in the best conditions and at the best prices. Providing you with the best possible experience is essential, despite the many changes in the market.