Collection: Air Jordan 1 High

AIR JORDAN 1 HIGH, THE EDITION THAT MARKED ITS TIME

THE AIR JORDAN 1 HIGH, A MODEL WITH A STRONG HISTORY

There Air Jordan 1 Retro High … Perhaps the most iconic silhouette in history (with the exception of the Air Force 1 ). There Air Jordan 1 is the first pair in the line of models of Michael Jordan , created in 1985 by Peter Moore . The model was originally intended for NBA courts but, not respecting the championship's dress codes, it was not authorized under penalty of a fine of $5,000. The numerous collaborations with Marvel , Virgil Abloh , Travis Scott and more recently Dior , have allowed the pair to reach a new audience. Praised by both amateurs and enthusiasts, the Air Jordan 1 has quite simply become what we call "best-seller" or even "must-have" ... Timeless and iconic, this silhouette has conquered the heart of all generations throughout time, and today sees a future filled with light...
It is important to note that the legendary Air Jordan is also available in two other versions: the Air Jordan 1 Mid , a real success of the year 2020 and 2021, followed by the Air Jordan 1 Low !

THE AIR JORDAN 1 HIGH: ICONIC EDITIONS

The abundant diversity of the Air Jordan 1 High lies above all in its prestigious collaborations. So, J. Balvin associates with Jordan Brand to create a colorful pair, in tie-dye form. The history of the Air Jordan 1 High began in 1985 with the Air Jordan 1 Chicago OG , worn by Michael Jordan, who at first glance didn't like the colors of the pair: " they remind me of the devil ". He finally managed to convince himself of this after long negotiations, resulting in a multitude of colorways with different stories. There Air Jordan 1 High OG UNC to Chicago which is based on the sporting background of Michael Jordan brings together two colors, echoes of two significant periods of his life. The edition Air Jordan 1 High Fearless is a new tribute to the basketball player's career: the blue represents the team of Tar Heels and red to that of Chicago Bulls . Finally, the Air Jordan 1 High Defiant originally aimed at basketball players, with for example the Air Jordan 1 High Retro OG Defiant Laker Nike SB Lakers . These colors therefore mark the history of the model and help create a real identity for the collection. But that’s not the only driving force behind the success of the Air Jordan 1 High. The collaborations also anchor the model a little more each time in the history of sneakers.
Other silhouettes like the Air Jordan 3 or one of the biggest revelations of recent years, the Air Jordan 4 , will in turn become silhouettes marked by iconic collaborations!

PRESTIGE COLLABORATIONS

Nike is capable of offering us luxury models, like its unique collaboration with Dior . Indeed, on the occasion of the 35th anniversary of the Air Jordan Nike and the very first launch of the collection Dior for men in the United States, the two brands have joined forces to create the sneaker of our dreams : there Air Dior , which revisits the flagship model of the Air Jordan 1 High. Presented in Miami last December, the Air Dior presents itself as a unique model, between luxury and streetwear.

Travis Scott and Nike have joined forces once again to create an original and retro sneaker. After the Air Jordan 4 Cactus Jack, place to there Air Jordan 1 Retro High Travis Scott . The American rapper hits hard with this brown and white leather sneaker. An inverted swoosh and a small pocket at the back of the shoe, enough to surprise Air Jordan fans once again.

These collaborations therefore contribute to the democratization of this model to wider audiences, coming from different backgrounds. This is a way to make the model even more prestigious , and to highlight the hard work of brands/artists through a unique creation .